Jenn Fenton sitting at a white desk smiling at the camera with a large potted plant behind her and a white adjustable desk lamp to her right.

About

The Mom Society

Collage featuring Jenn Fenton, holding a leash with a dog, a display of colorful pet products, magazines, and text introducing Jenn, her passions, and her love for her kids, rescue dog, shopping, beach sunsets, and family activities.

I built my first company before I turned 30, with products carried in 1,800+ retail stores.

I negotiated with major buyers like Petco and PetSmart, designed the products, managed overseas manufacturing, and scaled distribution nationwide. Within a few years, those same products were sold in 1,800+ stores worldwide, including Petco, PetSmart, HomeGoods, and catalogs like Frontgate and The Company Store, as well as online retailers like Wayfair and Chewy, and boutiques across the U.S., Europe, England, Australia, and Brazil.

My work was featured in Vogue, Country Living, Modern Pet Magazine, and dozens of other publications. I was honored as Female Entrepreneur of the Year and named Top 40 Under 40 Entrepreneurs in the Pet Industry.

I also built side hustles in different seasons of life, from being an antique dealer in Santa Barbara, California with my sister, to working in marketing for a publishing company in Washington, D.C. I’ve always loved building, creating, and finding opportunity.

Then I became a mom, and my approach to business completely shifted.

Suddenly, I had 20 hours a week instead of 60. But here’s what surprised me: I didn’t get worse at business. I got better. Motherhood forced me to cut the noise, focus on what matters, and build with clarity, strategy, and intention.

The Mom Society™ is where I teach that framework. How to build a strategic, sustainable business when your capacity is limited but your ambition isn’t.

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